When building a brand, it is widely recognised that blogging plays an important role which is why the following article How to Write Interesting Content for a “Boring” Topic is a must read for any marketer facing a case of writers block.

Industry expert Patrick, says that in some ways blogging is the new marketing as it it’s a way to develop a community, grow a loyal fan base and build a brand.  His article How Blogging has affected Business and Marketing and why it’s essential discusses this concept in depth and provides a helpful insight into how blogging can help a business build their audience. Therefore, it is evident for a business to improve their digital marketing, or for a business they must put on their blogging hat.

Sometimes it can seem daunting staring at a blank page but if you follow these basic writing guidelines you’ll be well on your way to developing great content for even the most “watching paint dry” type topic.

If you are clutching at straws about what exacting to write about start by asking yourself some questions about the topic based on the good old Who, What, When, Where, Why and How approach.  You may find that by asking the right question you are motivated to write some compelling copy.

Once you have written your first blog, you will find that it gets easier over time and that you’ll develop your own style and perhaps take a few more risks with your writing. The key is that practice makes perfect, so aim to write on a weekly basis.  Here is a fantastic article that will provide you with A Simple Plan for Writing One Powerful Piece of Online Content per Week

I’d love to hear from other bloggers out there, how often do you blog?