Does Google AdWords scare you? Don’t be afraid, with a little understanding you’ll find that’s it actually very friendly. There seems to be a lot of mystery around AdWords and for anyone setting out to run a campaign I highly recommend that you watch this short tutorial. You will also find the Google AdWords website offers simple, step by step instructions and video tutorials to help you the whole way though. In my experience, there are two things that people tend to find particularly frightening when it comes to Google AdWords. The first being the budget and the second is understanding Google Analytics. For more insight…keep reading.
One of the benefits of using Google AdWords is that setting the budget is entirely up to you. This means that if you are considering using AdWords as one of your advertising platforms you can run a short trial that is relatively low risk. More information about setting your budget.
A word of warning. As a person working on a contractual basis or running the campaign of behalf of someone, it is unlikely that you will be the person who enters the billing details. Google AdWords budgeting is flexible in the sense that you can change it on a daily basis and in the words of AdWords “helps you maximize your return on investment (ROI) by looking out for days when search traffic is higher, and then showing your ads more often on those days. When this happens, your total daily cost could be up to 20% more than your usual daily budget – but AdWords prevents your campaign from overspending for the month as a whole based on a monthly charging limit”.
However, what it won’t do is stop charging you if you have not selected the option for the campaign to stop after your total budget has been reached. Therefore it is imperative that you triple check that an end date has been set in the billing department and pause your ads once you have reached your limit (just to be sure!). If you’ve heard horror stories about limits getting blown believe them, it is a tiny oversight that cost cost you a lot of money if you’re not prudent. More tips on how to avoid Digital Marketing Horror Stories
I would highly recommend any business that is running an AdWords campaign to connect to Google Analytics as it will be a valuable tool when you are evaluating the success of the campaign. In the simplest form, Google Analytics is a tool that is used to track the behaviour of people visiting your website.
It provides real insight that will help you to build your audience, sell and convert customers and perhaps most importantly, provides real information that you need to act on your insights Read more here One of the greatest things about Google Analytics is that if your website generates 10 million or fewer hits per month, then Google Analytics is free, making it ideal for any small business. Even if you are not running an AdWords campaign I suggest you sign up – It’s a no brainer really!
I hope that you have found this helpful and in my opinion, the best way to understand Google AdWords is to jump in and get going.